TriadResults.com

What can you expect in Triad Results to do for your small business Internet Site?

This is a great question! As a Triad Results customer, we want to exceed your expectations.

That starts with communication. We prefer email, but text, phone and in-person meetings are also good. We want to understand your needs, your wants, your preferences, and your business. We want to learn, at the beginning, as much as we can so we can help you as much as possible

You should expect a professional website, properly built for search engine optimization, properly registered with appropriate websites, properly edited for content and grammar, properly published without errors, broken links, or other mistakes. You can expect that your website will represent your business and contribute to your business positively.  You can expect that your website will business will benefit from having a website available and working on your behalf almost 24 hours a day, 7 days a week, 365 days a year.  You can expect that Triad Results will do everything possible to ensure your website provides contact information and details about your business and your brand in the most beneficial ways possible given time and budget constraints.  You can expect tight control of expenses and crystal clear and thoroughly transparent invoicing. You can expect great value.

You can expect that we will advise you on usability, scalability, security, functionality, trackability, look, feel and all the little details that make the biggest differences. You can expect that we use our enormous internet expertise and experience to best translate your vision into what will most effectively represent your business online.

You can expect that in all areas, your website should be on a track of continual improvement. It can sit without changes for a year if that is appropriate for your business, or it can be improved whenever you want it changed, but we want you thoroughly happy with what we deliver from the beginning.

When can Triad Results start helping you?

About two weeks ago we got a call from a potential customer. I’m going to call them by a fictional name: Tall Camping Gear in High Point, NC.  That’s not their name, or location, but I will use it to make an example.  They weren’t satisfied with the work that our competition did for them.

As they relayed what happened, we felt like they had gotten taken. We looked at their site, evaluated their competition, discussed what objectives their site was designed to fill, and we were convinced. There are many reasons to think that they had been taken. They had a 3 page website and had paid to get Search Engine Optimization built in. They had paid quite a bit for their site, but none of their potential customers could find their website.  Searching for different key words on Google, Bing or Yahoo should have returned their website as one of the top results, but it did not. You could search for “High Point Camping Gear” or “Tall Camping Gear” or “Tall Gear” or “Tall Camping Gear, High Point, NC” – it did not matter. Their site wasn’t available in search engines.

When we looked at their website, it was pretty obvious why their website was not on the search engine results.  Search Engine Optimization, when built into a site, includes things that tell a search engine what content you have on your page. Search Engines are simple. If you sell “Tall Camping Gear”, your web pages should say that, in text so that the search engines can find it. The pages should say “Tall Camping Gear” in the title, in the headings, in the meta tags, in alt-text provided for the images, and ideally, in the domain name, which should not expire ANYTIME soon.  Beyond those basics, other sites related to “tall camping gear” should link to you.

Our potential customer’s domain, when we looked at it, was expiring in 2 weeks. That is a red flag, and also something that was a critical action item. We recommended that whether they decided to move forward with Triad Results, or stayed with their current company, they should renew that immediately.  The 3 page site was a very quickly constructed WordPress site. Here at Triad Results, we really like WordPress, but the theme chosen for them was implemented with no alt text for any of their images, no sitemap.xml, no sitemap.xml.gz, no sitemap for humans, no footer, no meta tags, and very poorly formatted headers. There was an optional blog, and it had one entry that said, “Hello World.”  There were very few links to them, their site didn’t appear to have been registered in either Google, Yahoo or Bing. There was no corresponding Twitter account. There were no corresponding YouTube, Facebook, or any other social media accounts.  The work done by our competition left significant opportunity for improvement. Considering what they paid, there are good reasons to think they may have been taken.

We may or may not work for this company, but we immediately let them know about the domain expiration – and compiled a comprehensive list of opportunities for improvement.

“Magic is easy when you know the secret”  If you are a Chiropractor or a Home Builder, you probably have a great deal of specialized knowledge in your field. Technology is the same way for us. We have a great deal of specialized knowledge. If you are wondering if you got taken, and you want an unbiased evaluation, or if you suspect you got taken and you want to fix what someone else did to your website or your technology, contact us. We can help.  For information on a free consultation, look at our FREE page!

Triad Results is proud to announce that we have just redesigned our corporate site. We are designing clean, professional sites for our customers – websites that make a strong visual impact AND are optimized for search engines. We thought that we should have a website like that, representing our firm with a simple elegance. We have tried kept a clean professional design that reflects our business, but we have a completely different look.

Here is a shot of what our site USED to look like.

The old site was easy to navigate, was intuitive, and clear, but it was something we did as we launched the business and our objective was to *have* a site. We were not thrilled with the design, but the search engine optimization was excellent, and it was a very informational placeholder until we completed our first design.

What did we keep? We are still using the same CMS/Content Management System, the same underlying database, and we kept all the content from our old site.  We added a “Contact Us” page. We also kept design and images that compliment our new corporate branding push. 

What do you think?  Let us know!